{"id":1467,"date":"2024-06-28T12:34:11","date_gmt":"2024-06-28T10:34:11","guid":{"rendered":"https:\/\/www.capino.dk\/blog\/?p=1467"},"modified":"2025-09-22T11:15:25","modified_gmt":"2025-09-22T09:15:25","slug":"hvad-er-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.capino.dk\/blog\/hvad-er-crowdfunding\/","title":{"rendered":"Hvad er crowdfunding?"},"content":{"rendered":"\n


Hvad betyder crowdfunding?<\/h2>\n\n\n\n

N\u00e5r en virksomhed eller en startup modtager en investering, t\u00e6nker de fleste p\u00e5 angel investorer (velhavende personer) eller venturekapitalfonde (investeringsfonde).<\/p>\n\n\n\n

Men s\u00e5dan beh\u00f8ver det ikke altid v\u00e6re. Det er nemlig ved at blive ret s\u00e5 popul\u00e6rt, at virksomheder og startups benytter sig af diverse crowdfunding platforme, som findes p\u00e5 nettet. Her kan der nemlig s\u00f8ges om kapital fra helt almindelige mennesker – som du og jeg. Og virksomhederne, der investeres i, beh\u00f8ver ikke v\u00e6re b\u00f8rsnoterede.


<\/p>\n\n\n\n

Hvem er crowdfunding til?<\/h2>\n\n\n\n

Crowdfunding g\u00f8r det muligt for virksomheder, iv\u00e6rks\u00e6ttere og endda privatpersoner at rejse penge til deres projekter fra stort set alle slags mennesker. <\/p>\n\n\n\n

Der er heller ingen gr\u00e6nser for, hvad man m\u00e5 s\u00f8ge penge til. Det kan v\u00e6re alt fra udvikling af en dims, gr\u00f8n omstilling, kunstprojekter til leje af lokaler. <\/p>\n\n\n\n

Metoden er heller ikke kun forbeholdt nystartede virksomheder. Flere \u00f8konomisk veletablerede virksomheder benytter sig nemlig ogs\u00e5 af denne fundingmodel i forbindelse med lancering af nye produkter. Her f\u00e5r de nemlig b\u00e5de testet interessen for produktet, og de, der st\u00f8tter, bliver typisk ambassad\u00f8rer – og det er en ret smart markedsf\u00f8ringsstrategi?

Der findes 4 forskellige typer af crowdfunding. Hvilken type, du b\u00f8r benytte dig af, kan du blive klogere p\u00e5 herunder ?<\/p>\n\n\n\n


<\/p>\n\n\n\n

<\/p>\n\n\n\n

Der findes 4 forskellige typer af crowdfunding:
<\/h2>\n\n\n\n
    \n
  1. Bel\u00f8nningsbaseret crowdfunding:<\/strong>
    En virksomhed kan modtage penge til deres projekt i bytte for en bel\u00f8nning. Bel\u00f8nningen er ofte en tidlig udgave af produktet eller en s\u00e6rlig takkehilsen.

    <\/li>\n\n\n\n
  2. Equity crowdfunding:<\/a><\/strong>
    Investorer f\u00e5r her en ejerandel i virksomheden i bytte for deres investering. Dette giver mulighed for en potentielt h\u00f8jere \u00f8konomisk gevinst for investoren – men ogs\u00e5 en h\u00f8jere risiko. Denne type crowdfunding bliver p\u00e5 dansk ogs\u00e5 n\u00e6vnt som andelscrowdfunding. 

    <\/li>\n<\/ol>\n\n\n\n
      \n
    1. L\u00e5nebaseret crowdfunding: <\/strong>
      <\/strong>L\u00e5ngivere l\u00e5ner penge til en person eller virksomhed og modtager l\u00f8bende en tilbagebetaling inklusiv renter p\u00e5 l\u00e5net. Denne type l\u00e5n kan du blandt andet finde p\u00e5       Capino.dk

      <\/a><\/li>\n\n\n\n
    2. Donationsbaseret crowdfunding: <\/strong>
      En virksomhed kan modtage penge til deres projekt uden at give en bel\u00f8nning til afsenderen. Dette bruges ofte til velg\u00f8renhedsform\u00e5l. <\/li>\n<\/ol>\n\n\n\n

      <\/p>\n\n\n\n

      Crowdfunding kan s\u00e5ledes d\u00e6kke en bred vifte af finansieringsbehov og projekttyper, hvilket g\u00f8r det til en fleksibel og alsidig metode til at rejse kapital.<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"Hvad betyder crowdfunding? N\u00e5r en virksomhed eller en startup modtager en investering, t\u00e6nker de fleste p\u00e5 angel investorer (velhavende personer) eller venturekapitalfonde (investeringsfonde). Men s\u00e5dan beh\u00f8ver det ikke altid v\u00e6re. Det er nemlig ved at blive ret s\u00e5 popul\u00e6rt, at virksomheder og startups benytter sig af diverse crowdfunding platforme, som findes p\u00e5 nettet. Her kan… View Article<\/a>","protected":false},"author":3,"featured_media":1468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ordbog"],"yoast_head":"\nHvad er Crowdfunding? - Capino<\/title>\n<meta name=\"description\" content=\"L\u00e6r hvad crowdfunding er, hvem det henvender sig til, og f\u00e5 overblik over de 4 typer: bel\u00f8nning, equity, l\u00e5n og donation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capino.dk\/blog\/hvad-er-crowdfunding\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvad er Crowdfunding? - Capino\" \/>\n<meta property=\"og:description\" content=\"L\u00e6r hvad crowdfunding er, hvem det henvender sig til, og f\u00e5 overblik over de 4 typer: bel\u00f8nning, equity, l\u00e5n og donation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capino.dk\/blog\/hvad-er-crowdfunding\/\" \/>\n<meta property=\"og:site_name\" content=\"Capino\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-28T10:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T09:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capino.dk\/blog\/wp-content\/uploads\/2024\/06\/Hvad-er-crowdfunding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/hvad-er-crowdfunding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/hvad-er-crowdfunding\\\/\"},\"author\":{\"name\":\"Mette\",\"@id\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/#\\\/schema\\\/person\\\/d4f3c38135a92c9da6078fc53eb3dfa7\"},\"headline\":\"Hvad er crowdfunding?\",\"datePublished\":\"2024-06-28T10:34:11+00:00\",\"dateModified\":\"2025-09-22T09:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/hvad-er-crowdfunding\\\/\"},\"wordCount\":400,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/hvad-er-crowdfunding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Hvad-er-crowdfunding.jpg\",\"articleSection\":[\"Ordbog\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.capino.dk\\\/blog\\\/hvad-er-crowdfunding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/hvad-er-crowdfunding\\\/\",\"url\":\"https:\\\/\\\/www.capino.dk\\\/blog\\\/hvad-er-crowdfunding\\\/\",\"name\":\"Hvad er Crowdfunding? 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